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Cooking Mama Friends' Cafe

EDISON, N.J, January 13, 2011 - Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, announced today the launch of its first free-to-play social game, COOKING MAMA FRIENDS' CAFÉ for Facebook Platform.

Based on the world renowned best-selling Cooking Mama franchise, COOKING MAMA FRIENDS' CAFÉ is an all new experience that lets players chop, mix, stir, fry, bake and pour to create more than 40 recipes with infinite menu combinations. COOKING MAMA FRIENDS' CAFÉ has been developed by Arkadium, a leading social game developer."With domestic franchise sales of more than 8 million units to date, Cooking Mama is an incredibly strong brand to launch our entry into social gaming," said Jesse Sutton, Chief Executive Officer, Majesco Entertainment.

Social gaming is exploding where "freemium" business models supported by micro-transactions have helped drive category growth to a projected $2.2 billion by 2012. COOKING MAMA FRIENDS' CAFÉ'S gameplay and art style are highly innovative and differentiated; the experience features immersive mechanics and an overall aesthetic similar to those in the Cooking Mama console and handheld games.

Sutton added, "COOKING MAMA FRIENDS' CAFÉ is just the first of several social games we'll be unveiling, and demonstrates our strategic focus to create unique games leveraging leading brands that appeal to our target audience."

COOKING MAMA FRIENDS' CAFÉ features the same accessible, recipe-based mini-game formula that has made the franchise so popular. On Facebook Platform, that mechanic is combined with new menu and customer management within an economy driven restaurant. Players first buy ingredients, then chop, mix, pour, and bake with their mouse to create delectable dishes like holiday ham, fried rice and chicken parm. Coins and XP points are awarded to chefs for creating tasty food and serving up dishes. Players can also purchase special ingredients and decorations to customize kitchens with virtual and real dollars. Ultimately, players must return regularly and cook to maintain the business or risk their restaurant shutting down for good.

COOKING MAMA FRIENDS' CAFÉ is free to play at facebook.com/cookingmamacafe. New features and enhancements are being added continuously. For additional information about the Cooking Mama franchise, please visit http://www.cookingmamaus.com/.

About Arkadium
Arkadium (http://www.arkadium.com/) is the largest provider of game solutions for some of the biggest brands in the world. The company's extensive library of popular games can be found on Facebook, iPhone, Android and premium websites by clients such as MSN, Hearst Magazines Digital Media, ESPN, ABC, Lifetime, and Discovery. Family owned and operated, the company has grown organically since 2001 without funding, to more than 100 employees in offices in New York City and Ukraine. With over 6 million unique users a month playing Arkadium game titles, the company is pioneering the movement to bring the best of casual online games to social.

About Majesco Entertainment CompanyMajesco Entertainment Company is a provider of video games for the mass market. Building on more than 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on Kinect for Xbox 360®, PlayStation®Move motion controller, WiiTM, Nintendo 3DSTM and DSTM, Facebook® Platform, mobile and other leading platforms. Product highlights include Cooking MamaTM, Babysitting MamaTM, TETRIS® Party Deluxe and Zumba Fitness®. The company's shares are traded on the Nasdaq Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK. More info can be found online at www.majescoentertainment.com or on Twitter at www.twitter.com/majesco.