SpawnPoint - Where Game Begins

Major League Baseball 2K11

NEW YORK, Jan 07, 2011 (BUSINESS WIRE) - Following the success of last year's historic skill-based cash prize contest, 2K Sports announced today that it will once again award $1,000,000 to the first person to pitch a verified perfect game in Major League Baseball® 2K11, the next edition in the popular Major League Baseball 2K series. The race to perfection will commence on Major League Baseball's Opening Day, April 1, 2011, giving gamers nearly a month to practice with the game before embarking on a quest that only 20 pitchers in baseball history have accomplished. Refined pitching mechanics and an expanded entry pool make this year's competition even more challenging, as the contest will be open for participants aged 13 and older. Available for the Xbox 360 ® video game and entertainment system from Microsoft through Xbox LIVE®* and the PlayStation®3 computer entertainment system through the PlayStation®Network**, the Major League Baseball® 2K11 Perfect Game Challenge looks to crown a successor to last year's perfect game champion, Wade McGilberry of Semmes, Alabama.

"It was an incredible feeling when 2K Sports showed up at my doorstep," said Wade McGilberry, who won the contest using the Atlanta Braves against the New York Mets. "I never thought I'd actually get paid for playing Major League Baseball 2K10, or any video game. It really can happen to you - winning one million dollars changed my life forever."

"2K Sports made video game history last year by giving away $1 million in the Perfect Game Challenge," said Jason Argent vice president of marketing at 2K Sports. "We're thrilled to be giving our fans - from skilled players to novices - another shot at the prize money with Major League Baseball 2K11. Our cover athlete, Roy Halladay of the Philadelphia Phillies, is one of those rare pitchers to have thrown a perfect game and we think that it's only fitting that he'll be inspiring gamers to step onto the mound for their chance at perfection."

Gamers can begin their pre-season workout with the Major League Baseball 2K series at a reduced price of $29.99 for Major League Baseball 2K10. This special price reflects the intense competition that is expected from this year's chance at the $1 million prize.

Developed by Visual Concepts, a 2K Sports studio, Major League Baseball 2K11 is rated E for Everyone by the ESRB and will be available on March 8, 2011.

2K Sports is a division of 2K, a wholly owned publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

This contest is not sponsored by Microsoft.

** Sony Computer Entertainment America takes no responsibility for this offer.Rules and Regulations

Game must be played on the Xbox 360 video game and entertainment system for Microsoft or PlayStation 3. Open to legal residents of the 50 United States and the District of Columbia (D.C.), who are 13 or older (excluding residents of AZ, CT, MD, ND, & VT). Void in AZ, CT, MD, ND, VT and where prohibited. Begins on 4/1/11 at 12:00:01 PM ET and ends at 11:59:59 PM ET on 9/28/11 or upon winner verification, whichever occurs first. Contest subject to, and entrants agree to be bound by, the official rules located at www.2KSports.com/perfectgame. Grand prize is subject to winner verification. Grand prize will only be awarded if an eligible entrant throws a perfect game by 9/28/11 in accordance with the official rules.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer and publisher of interactive entertainment software games for the PC, PlayStation®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, WiiTM, Nintendo DSTM, iPhone®, iPod® touch and iPadTM. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. The Company's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

Major League Baseball, Minor League Baseball and Hall of Fame trademarks and copyrights are used with permission of Major League Baseball Properties, Inc., MLB Advanced Media, L.P. and the National Baseball Hall of Fame, respectively. All rights reserved. Visit the official website at MLB.com. ©MLBPA - Official Licensee, Major League Baseball Players Association. Visit the Players Choice on the web at www.MLBPlayers.com.

Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft.

"PlayStation" and the "PS" Family logo are registered trademarks and "PS3" is a trademark of Sony Computer Entertainment Inc.

All trademarks and copyrights contained herein are the property of their respective holders.