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Shoot to Kill for iPhone

LONDON – September 2, 2010 – Tower Studios, a new publisher of games based on original and existing brands, today announced the first update to its free-to-play action shooter, Shoot to Kill. One of the key features of the update is the full implementation of the Free for Freaks in-game arcade credit system, which is now live. The company also doubled the number of lives players receive via the Game Continue Pack, from five to 10, making it more accessible to players without extreme gaming skills. The Game Continue Pack can be purchased in-App for $0.99.

"Our goal is to continually update our games and look for new ways to challenge our loyal players and fans," said Jon Hare, CEO of Tower Studios. "Shoot to Kill is just the first blockbuster title from a portfolio of games that Tower will be releasing over the next year."

Tower Studios currently has multiple titles in development and is actively looking for developers and brands that fit the Free for Freaks model. For more information visit: www.tower-studios.com

About Shoot to Kill
Developed by Vivid Games, Shoot to Kill is a free, modern classic arcade blast 'em up. The game is now available in the iTunes App Store at: http://itunes.apple.com/us/app/shoot-to-kill/id385901515?mt=8 and features:
6 Game Modes including Campaign, Survival and Multiplayer games plus a never-ending Eternal Life mode30+ levels5 weapons14 different demons13 achievementsAnd 666 reasons to download the game

Shoot to Kill is the first game to feature the 'Free for Freaks' payment system based on the player's skill. With Free For Freaks, 'You only pay if you need to... and freaks always play for free.' The game is available now for iPhone. iPad, Flash, Android and Bada versions are currently in production and are expected in the near future.

Official Facebook page: http://apps.facebook.com/shoottokill

About Tower Studios
Tower Studios is a modern, independent, online games publisher offering a variety of original and licensed titles across a range of digital formats including iPhone, iPad, browser, Android and Samsung Bada.

Tower is owned and operated by Jon Hare, previously of Sensible Software. Hare has a strong games pedigree with 10 titles that have reached #1 over the last 25 years. Since last year, the company has been working quietly behind the scenes to secure deals with a number of license holders and game development companies. Tower is actively looking for quality licenses and additional studios to develop titles for the company. For more information, please visit: www.tower-studios.com

About Free for Freaks
'Free for Freaks' is a new payment system, pioneered by Tower Studios, where all games are downloaded for free, and players can play as much as they want with payments optional. The model rewards players for their skills and makes it possible to play for free forever. Shoot to Kill for iPhone and iPod Touch is the first game to feature the 'Free for Freaks' payment system. Additional titles using the model are currently in development and will be released later this year.

About Vivid Games
Vivid Games is a leading game development studio specializing in high-quality games and apps for mobile, handheld and console platforms.

Since 2003, Vivid has developed games in collaboration with many different publishers, media companies, license holders and mobile network operators on an extensive range of original, licensed and ported titles. Vivid offers a full array of game development services to its international client base. For more information, please visit: www.vividgames.com