SpawnPoint - Where Game Begins

itsmy Turns into Mobile Social Game Developer

28.07.2010 - Munich, London, Madrid

itsmy, one of the first social networks for mobile phones, uses from now on its proprietary mobile platform and social community skills to develop sticky, casual multiplayer games for the mobile customers of all social networks with focus on touchscreen devices.

"There is a huge interest from users and social networks for games that can be played across all social networks with all mobile devices and phones via the integrated mobile internet browser." Says Jukka Saarelainen, CTO itsmy.com and adds "in contrary to the online social area with games for all age- and interest groups, the market for mobile web games is still in its very early days"

More than 50 free to play mobile social games have been developed over the past 12 months by itsmy and successfully launched in markets like US, UK, Spain, Italy and Germany within the own social network http://m.itsmy.com, which will be re-launched as pure and open mobile web gaming network in August 2010.

Antonio Vince Staybl, CEO itsmy "We've seen that more than 97% of all users on itsmy play games just for fun with their friends. And a good portion of them spends money for virtual goods and shortcuts. Given these facts, we decided that games will be the future for us." The Co-Founder adds "The enthusiasm of our users shows that it is a must to give people from all worldwide social networks the chance to play our sticky, easy-to-play mobile web games."

Sabine Irrgang, COO itsmy "Our great team uses all social networking knowledge we gained during the past 'everything social' years as well as our outstanding mobile experience to create entertaining games for the mobile browser world."

About itsmy

itsmy is a mobile social game developer and gaming network. The currently 50+ social games developed by itsmy are played daily by gamers from 80+ countries via the mobile web browser on more than 10,000 different mobile devices and phones. The mobile browser games include: Celebrity 1+2, Criminal Pizza, Love Hating Squirrels and The Cowsnatchers Trilogy. itsmy is a brand of Gofresh GmbH (Munich/Germany).