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MTV Games, hmv and Seatwave Team Up For Exclusive UK The BeatlesTM: Rock BandTM Promotion

Guildford, UK, 12 February, 2010 – MTV Games, a part of Viacom’s MTV Networks (NYSE: VIA, VIA.B), announced today it has partnered with hmv, one of Europe’s leading specialist retailers of music, DVDs and computer games, and Seatwave, Europe’s largest ticket exchange, to kick off an exclusive promotion for fans of the music video game The Beatles™: Rock Band™. Starting 12 February, 2010 and through June 2010, shoppers who purchase The Beatles™: Rock Band™ software or bundle at physical store locations or software only on hmv online will receive a £25 voucher good for their next ticket purchase at Seatwave. Seatwave and hmv are the exclusive promoters of this promotion.

The Seatwave voucher can be used to purchase tickets to any event including concerts, sporting events, comedy shows and more. The voucher will be provided to consumers via a discount code that can be used at www.Seatwave.com.

Consumers can purchase any The Beatles™: Rock Band™ products at any of the 270 hmv store locations or online at www.hmv.com, including the following:

• Limited Edition Premium Bundle for Xbox 360/PS3/Wii: UK MSRP £179.00

• Includes: The Beatles: Rock Band software, Höfner Bass controller: Large scale replica of the Bass famously used by Sir Paul McCartney, Beatles-inspired and Ludwig-branded Rock Band 2 drums with classic pearl finish and vintage replica Beatles kick drum head, Microphone, Microphone Stand, Additional special content

• The Beatles™: Rock Band™ Software for Xbox 360, PLAYSTATION 3: UK MSRP £49.99

• The Beatles™: Rock Band™ Software for Wii: UK MSRP £39.99

 

The Beatles™: Rock Band™ offers players an unprecedented, experiential progression through the music and artistry of The Beatles and is available for Xbox 360, PlayStation®3 and Wii console from Nintendo. The game is compatible with all The Beatles™: Rock Band™ and Rock Band™ instrument controllers, as well as most Guitar Hero® and other authorized third-party music video game peripherals and microphones.

 

The Beatles™: Rock Band™ marks the first time that Apple Corps, along with EMI Music, Sony/ATV Music Publishing, Harrisongs Ltd and Startling Music Ltd has presented The Beatles’ music in an interactive video game format. The Beatles™: Rock Band™ is published by MTV Games and developed by Harmonix, the world’s premier music video game company and creators of the best-selling Rock Band. Electronic Arts Inc. (NASDAQ: ERTS) serves as distribution partner for the game. In addition, Giles Martin, co-producer of The Beatles’ innovative LOVE album project, provided his expertise and served as Music Producer for this groundbreaking Beatles project.

The Beatles™: Rock Band™ is rated “T” for Teen with the descriptors “Mild Lyrics” and “Tobacco Reference” by the ESRB and a PEGI rating of 12+.

For more information on The Beatles™: Rock Band™, please visit http://www.thebeatlesrockband.com/press.

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About MTV Networks MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company’s portfolio spans more than 150 television channels and 400 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Nick Jr., TeenNick, AddictingGames, Neopets, COMEDY CENTRAL, SPIKE, TV Land, Atom, GameTrailers and Xfire.

 

About MTV Games MTV Games is dedicated to creating, marketing and publishing high-quality, innovative interactive products that are relevant to the MTV audience and complement the core values of the MTV Networks brands.

 

About Harmonix Music Systems, Inc. Harmonix Music Systems, Inc., based in Cambridge, MA, and established in 1995, is the leading developer of ground-breaking music-oriented videogames. Harmonix was founded by Alex Rigopulos and Eran Egozy, who formed the company to invent new ways for non-musicians to experience the unique joy that comes from making music and have pioneered music and rhythm gaming in the US. For more information please visit: www.harmonixmusic.com.

 

About Seatwave Seatwave, Europe's largest fan-to-fan ticket exchange (1.4 million unique visitors - comScore, July 2009), is an online marketplace for buying and selling tickets for theatre, sports, music and other live events. The company was launched in February 2007 by Joe Cohen, ex Ticketmaster and ex match.com and early stage Venture Capital firm, Atlas Venture. Seatwave has more than 700,000 tickets on sale at any one time and every ticket purchase is covered by their TicketIntegrityTM and TicketCoverTM guarantees. Seatwave is the official ticket exchange for Live Nation's Mojo Concerts, Fulham FC and many others. The company was recently named Online Business of the Year (Fast Growth Business Awards 2009), VC-backed Business of the Year (Fast Growth Business Awards 2009), Europe's fastest growing digital media company (GP Bullhound Media Momentum Awards 2009) and the leading Technology Media company (Guardian, Tech Media Invest 100, 2009) . The company is based in London. www.seatwave.com

 

© 2009 Harmonix Music Systems, Inc. All Rights Reserved. Harmonix, Rock Band, Rock Band 2 and all related titles

and logos are trademarks of Harmonix Music Systems, Inc., an MTV Networks company. Rock Band, Rock Band 2,

and The Beatles: Rock Band are developed by Harmonix Music Systems, inc. MTV: Music Television, MTV Games

and all related titles and logos are trademarks of MTV Networks, a division of Viacom International Inc. EA, EA

SPORTS, EA Mobile and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or

other countries. Guitar Hero is a registered trademark of Activision Publishing, Inc. Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies. “PlayStation” is a registered trademark of Sony Computer Entertainment Inc. Wii is a trademark of Nintendo. All other trademarks are the property of their respective owners.