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TEENAGE RECORD-BREAKING SAILOR AND WORLD ADVENTURER IMMORTALISED AS DOWNLOAD IN EA'S THE SIMS 3 WORLD ADVENTURES

Guildford, UK, 3rd December, 2009 – British teen and solo-sailor, Michael Perham, has been immortalised as a downloadable Sim character for EA’s hot new game, The Sims™ 3 World Adventures, the first expansion pack* to the best-selling PC game of calendar 2009**, The Sims 3. The record-breaker has been recreated as a Sim character in honour of his globe-trotting world adventures.

A real-life adventurer, Michael made history at the age of 14 when he became the youngest person to sail single-handed across the Atlantic Ocean in a 28ft yacht. In August this year, aged 17, he made it into the record books again when he became the youngest person to sail solo around the world, completing the journey on a 50ft racing yacht.

His achievements have been recognised by games publisher EA, turning Michael Perham into a character for free download for The Sims 3 World Adventures The teenage sailor’s Sim character will be available for download at http://www.thesims3.com/exchange allowing players to take Michael on their own virtual adventures to real-world inspired destinations within the game including China, Egypt and France.

Michael Perham comments, “My life has been like one long adventure for the past few years, so this game has got my name written all over it. I’m concentrating on college at the moment, but having my own character in the game will allow me to continue travelling and adventuring, even if only in a virtual world.”

In The Sims 3 World Adventures players can take their Sims to new destinations to conquer challenges, find treasures, discover what’s lurking in hidden caves, and much more with the first ever Sims adventure gameplay.

The Sims 3 World Adventures is available now, rated PEGI 12 (For more information visit www.pegi.info) and is available at retail and online through digital distribution at http://eastore.ea.com/. For more information on The Sims 3 or The Sims 3 World Adventures, go to www.thesims3.com. To download artwork, please visit www.eagames.co.uk/press

The game will also be available for feature phones, the iPhone™ and iPod touch® in early 2010 from EA Mobile™. These versions do not require a base game to play and will have customized mobile gameplay features. For information on carrier availability and pricing for all EA Mobile games, please visit www.eamobile.com.

*Requires The Sims™ 3 or The Sims™ 3 Collector’s Edition for PC/Mac to play.
**According to NPD data.
***INTERNET CONNECTION REQUIRED, see product pack or digital distribution rules for details