Press Release

MTV GAMES APPOINTS SCOTT GUTHRIE EXECUTIVE VICE PRESIDENT AND GENERAL MANAGER
Lemon posted this item on Jun 29, 2009

David Cox Named Senior Vice President of Sales

NEW YORK, NY (June 29, 2009) – Van Toffler, President, MTV Networks Music & Logo Group, today announced two key executive appointments for MTV Games, a unit of Viacom Inc.’s (NYSE: VIA and VIA.B) MTV Networks. Scott Guthrie, formerly Executive Vice President of Publishing for THQ, joins MTV Games as its new Executive Vice President and General Manager to lead the fast-growing video game publishing group’s management team. Also joining MTV Games as Senior Vice President of Sales is David Cox, formerly Senior Director, Sales and Merchandising for Sony Computer Entertainment America.

“With our acquisition of Harmonix to our relationship with Jerry Bruckheimer Games, Inc., MTV Games has quickly risen to become one of the top five video gaming publishers," said Toffler. "We're going after the best in music video gaming with Rock Band and the best in story telling with our Bruckheimer partnership, and now we have the best leaders and team in place to bring MTV Games to the next level and grow through the next evolution in video games.”

As EVP and GM of MTV Games, Guthrie will direct the unit’s publishing strategy and execution including marketing, sales and distribution of all MTV Games products, which includes the successful “Rock Band” franchise developed by Cambridge, MA based Harmonix Music Systems which Viacom’s MTV Networks acquired in 2006. Guthrie is charged with setting the business direction for all marketing, sales, bundling, sourcing, purchasing, planning and supply-chain management and manufacturing of MTV Games’ video game products, with an emphasis on managing domestic and worldwide growth for the group’s established brands and pipeline of products. He will be based out of MTV Networks’ New York City headquarters and report directly to President Van Toffler.

At THQ, Guthrie managed the company’s Global Brand Management teams as well as its America Sales and Distribution which served retailers and distribution through North America and Latin America. Prior to joining THQ, Guthrie held multiple roles at The Walt Disney Company’s Buena Vista Home Entertainment group in the United States and Canada, most recently as the Senior Vice President of Sales and Distribution. He also held sales and marketing positions at PepsiCo and Colgate-Palmolive.

In his new role as Senior Vice President of Sales for MTV Games, Cox will manage sales for the gaming division, with an emphasis on the execution of short-term distribution plans and development of long-term strategic sales strategies. Cox will work to maximize the breadth of catalogue with MTV Games' distribution partner, Electronic Arts, and leverage long-standing relationships with key retail buyers to build go-to-market strategies and drive revenue. Cox will be based out of San Francisco and report into General Manager Scott Guthrie.

Cox brings more than 20 years of sales leadership experience and relationships to the role. As Senior Director, Sales & Merchandising at Sony Computer Entertainment America, he was responsible for U.S. sales of console hardware, first-party software and peripherals. Cox has also held management positions at Midway Home Entertainment, Eidos Interactive and Acclaim Entertainment.

About MTV Networks
MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world’s leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company’s portfolio spans more than 160 television channels and 350 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Noggin, The N, AddictingGames, Neopets, COMEDY CENTRAL, Spike TV, TV Land, Atom, GameTrailers and Xfire.

About MTV Games
MTV Games is dedicated to creating, marketing and publishing high-quality, innovative interactive products that are relevant to the MTV audience and complement the core values of the MTV Networks brands.


###
 

Comments

No Comments

Post a Comment

Join SpawnPoint for free to comment on this story. Have an account already? to comment.

Latest News

NA Gotham City Impostors

Gotham City Impostors is an online multiplayer game unlike any other, giving players the opportunity to engage in unconventional urban warfare

NA Wargame: European Escalation

The battles between NATO and the Warsaw Pact are raging more violently than ever, as each side is trying to get to higher ground.

NA Rich$tate

Rich$tate is a revolutionary update to simulation RPG where players manage their own stores and strive to expand their companies.

NA Rainbow 6: Patriots

Patriots’ storyline explores an ultra-realistic what-if scenario inspired by real events and characters.

NA Battlestar Galactica Online

Many Opportunities for Humans and Cylons to Win Prizes and In-Game Bonuses over Four-Day Period

NA Earthrise

Cloning, nanotechnology and quantum engineering are part of the new reality.

PCCrimeCraft GangWars Expansion set for Dec. 5 Launch

New Trailer Released Today Shows Territory Wars Game Play

NA Trine 2

Trine 2 takes gamers on another adventure with the powerful knight Pontius, the swift thief Zoya and the crafty wizard Amadeus.

NA Body Art in MMORPG - Monsters or Beauties?

MMO games and art are inseparable

NA Of Orcs and Men: The Rebellion of Orcs and Goblins

The struggle of the Orcs and the Goblins against the Empire of Men continues to escalate.

NA Star Supremacy launches new Ship Designing Contest!

If players want to play a game that offers a lot of events with big points, Star Supremacy is definitely the game to play these days.

NA Take on Helicopters

On October 27th we released the initial digital launch version of Take On Helicopters to digital distribution partners around the world

NA Resident Evil: Operation Raccoon City

Zombies and Bio-Organic Weapons (B.O.W.s) add to the mix as players compete against their team’s opposing squad

NA Men of War: Vietnam

New difficulty settings open the game to even more players

NA Magicka: The Stars are Left

Magicka Gets R’lyeh Creepy in Newest, Biggest Expansion Yet