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The Beatles: Rockband Unveiled at Microsoft Press Conference, E3

Sir Paul McCartney, Ringo Starr, along with Yoko Ono Lennon and Olivia Harrison
Come Together for World Premiere of The BeatlesTM: Rock Band

Unique Experiential Journey Through The Beatles' Career to Feature Introduction of Three-Part Vocal Harmonies, 45 Songs On-Disc and Reveal of First Downloadable Album, Abbey Road

“All You Need Is Love” To Be Released Exclusively as Downloadable Song Through Xbox LIVE on 9/9/09 with Charity Proceeds to Benefit Doctors Without Borders

Guildford, UK – 1st June, 2009 – Original band members Sir Paul McCartney and Ringo Starr, along with Yoko Ono Lennon and Olivia Harrison, came together today to kick off the 2009 E3 Media & Business Summit with the world premiere of The Beatles: Rock Band. The first-of-its-kind music-based video game offers a revolutionary tour of The Beatles' music, career, and legacy. Presented by Apple Corps, Ltd., and MTV Games’ Harmonix Music Systems, a part of Viacom’s MTV Networks (NYSE: VIA, VIA.B), The Beatles: Rock Band will be released worldwide on 9/9/09, as will the release of the entire, original, digitally re-mastered Beatles CD catalogue.

Unveiled at Microsoft’s E3 press conference, the game represents the first time fans will be able to experience The Beatles’ musical career for themselves. From the early touring days in 1963 Liverpool to the immortal, final performance on the Apple Corps rooftop, fans can follow in the band’s footsteps as they traverse the globe during the height of Beatlemania. Adding to the experience is the introduction of three-part vocal harmonies to game play, allowing gamers to revel in the unparalleled vocal stylings of the Fab Four. Beatles fans will also be thrilled to hear previously unreleased authentic voice recordings from John, Paul, George and Ringo chatting between takes during studio sessions recorded at Abbey Road more than four decades ago.

Of The Beatles’ epic catalogue, 45 songs will be available on-disc. Giles Martin, co-producer of The Beatles innovative LOVE album project and Music Supervisor / Creative Producer for The Beatles: Rock Band, unveiled the first ten songs that will be available on the game-disc: “I Saw Her Standing There,” “I Want To Hold Your Hand,” “I Feel Fine,” “Taxman,” “Day Tripper,” Back In The USSR,” “I Am The Walrus,” “Octopus’s Garden,” “Here Comes The Sun,” and “Get Back.” Additional songs will be announced at a later date. Along with these 45 songs, the entire Abbey Road album will be available for future download purchase, as will additional music from The Beatles’ catalogue.

It was also announced today that “All You Need Is Love,” will be released exclusively on Xbox 360®video game and entertainment system from Microsoft as a downloadable song for The Beatles: Rock Band through Xbox LIVE on September 9, 2009 with all Apple Corps Ltd, MTV Games and Microsoft proceeds benefitting Doctors Without Borders/Médecins Sans Frontières (MSF). Sir Paul McCartney and Ringo Starr, along with Yoko Ono Lennon and Olivia Harrison, personally selected the international emergency medical humanitarian organization created by doctors and journalists in France in 1971 as the beneficiary of the proceeds from the sales of “All You Need Is Love” for The Beatles: Rock Band. Doctors Without Borders provides aid in more than 60 countries to people whose survival is threatened by violence, neglect, or catastrophe, primarily due to armed conflict, epidemics, malnutrition, exclusion from health care, or natural disasters. The organization is committed to bringing quality medical care to people caught in crisis regardless of race, religion, or political affiliation.

The Beatles: Rock Band story mode will take fans on an interactive, experiential journey through The Beatles career. Along the way, venues, set lists, clothing and instruments will replicate the band’s rise to fame, represented in The Beatles' touring period from 1963 to1966 and their studio days from 1966 to 1969.

The game begins during the band’s earliest days at The Cavern Club in Liverpool, England. Gamers will then travel across the Atlantic to experience the band’s unforgettable 1964 performance on The Ed Sullivan Show, the sold-out concert at New York’s Shea Stadium in 1965, and conclude at The Beatles’ memorable concert at Budokan in Tokyo, Japan in 1966. The Beatles’ studio years will come to life in legendary Studio 2 at Abbey Road Studios. Highlighting the studio years are inspired artistic visual expressions known as Dreamscapes, intended to transport players to imaginative environments that capture the essence of The Beatles’ genre-busting musical and fashion transformations during their later years. The game follows The Beatles to 1969 where story mode culminates with their final performance on the rooftop of the Apple Corps Headquarters. The Beatles: Rock Band will be displayed during the 2009 E3 Media & Business Summit in the MTV Games booth in the South Hall # 2023.

As previously announced, The Beatles: Rock Band will offer a new set of hardware replicas representing the instruments made famous by John, Paul, George and Ringo. Featured in the set are the Rickenbacker 325 and Gretsch Duo Jet guitars—hailed as two of the celebrated, signature instruments played by John Lennon and George Harrison throughout their careers. Also included is a Höfner bass controller—a large-scale replica of the bass famously used by Sir Paul McCartney. Rounding out the set is a Ringo Starr inspired, Ludwig-branded Rock Band 2 drum set with a classic pearl finish and vintage replica Beatles kick drum head.

The Beatles: Rock Band will be available simultaneously worldwide in North America, Europe, Australia, New Zealand and other territories for the Xbox®360 video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system from Sony, and the Wii™ home videogame console from Nintendo on September 9, 2009. The game will be compatible with all Rock Band™ instrument controllers, as well as most Guitar Hero® and other third party music video game peripherals and microphone.

The Beatles: Rock Band marks the first time that Apple Corps, along with EMI Music, Sony/ATV Music Publishing, Harrisongs Ltd and Startling Music Ltd has agreed to present The Beatles music in an interactive video game format. The Beatles: Rock Band will be published by MTV Games and developed by Harmonix, the world’s premier music video game company and creators of the best-selling Rock Band. Electronic Arts Inc. (NASDAQ: ERTS) will serve as distribution partner for the game. In addition, Giles Martin, co-producer of The Beatles innovative LOVE album project, is providing his expertise and serving as Music Producer for this groundbreaking Beatles project.

For more information on The Beatles: Rock Band, as well as art and video assets, please visit http://www.thebeatlesrockband.com/press.