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Sony Computer Entertainment Europe hits the Target with new licensing deal

• Target Entertainment Ltd to licence PlayStation® video game software IPs

• PlayStation software titles and characters to be brought to life with vibrant apparel, accessories, toys, stationery, gifts and more

Sony Computer Entertainment Europe Ltd (SCEE) is delighted to announce the appointment of Target Entertainment Ltd, a subsidiary of Target Entertainment Group Ltd, the leading international production and rights management business, as the Consumer Product Licensing Agent for PlayStation® software IPs (Intellectual Properties) with immediate effect.

Following the great success of Sony Computer Entertainment America’s licensing agreement with Dimensional Branding Group, Target Entertainment Ltd will operate across Europe & Australasia on all consumer products (excluding PlayStation peripherals and PlayStation specific accessories). Target will develop exciting ranges of PlayStation apparel and accessories, colourful toys and plush, , stationery and gifts, housewares and food, and plenty of fun-filled promotions.

Stephanie Freeman, Licensing & Peripherals Manager at SCEE commented, “Many of Sony Computer Entertainment’s ’s first party software titles and characters are now recognised by millions of people around the world – from the legendary Ratchet and Clank™ through to the iconic Sackboy from LittleBigPlanet™. We really want our consumers to have the ability to interact with our brands and characters in ways other than just on screen. We feel Target Entertainment Ltd has the vibrancy and experience to help us do this successfully.”

Helen Howells, Global Brand Director, Target Entertainment Group added, “To work with a brand like PlayStation, and its range of products, is a great opportunity for us. With a portfolio of fantastic games we will offer new and longer standing fans a range of products that will really add to their PlayStation experience.”