SpawnPoint

 Activision, Inc.:

WHAT: One of America's greatest rock bands of all time -Aerosmith - will unleash the latest Guitar Hero fan frenzy in Times Square during the launch of their first videogame, Guitar Hero^®: Aerosmith^®. Steven Tyler, Joe Perry, Brad Whitford, Tom Hamilton and Joey Kramer will unveil the game at a press conference and VIP celebration at the Hard Rock Cafe.

Hard Rock Cafe will also be transformed into a Best Buy home theater/videogame lounge where consumers will be among the first to play the game on PLAYSTATION^®3 before it hits store shelves on June 29.

WHERE: Hard Rock, Times Square - Guitar Hero: Aerosmith Video Game Experience and Aerosmith Press Conference

WHEN: Friday, June 27, 2008 4:00pm
- 2:30pm - Media check-in for Press Conference Open
- 4:00pm - Aerosmith Press Conference
- 4:30pm - VIP Launch Party

VISUALS: - Aerosmith band members speaking on stage
- Guitar Hero: Aerosmith videogame demonstrations
- Simultaneous screening of press conference on NASDAQ/Reuters screens above Times Square

VIDEOGAME OVERVIEW: Rock out to Aerosmith's greatest hits and experience American rock royalty's GRAMMY^® award winning career with Guitar Hero: Aerosmith. The collaboration offers consumers an unprecedented level of access to Aerosmith's music catalog and an unbeatable soundtrack, with every Aerosmith song being a master recording. Guitar Hero: Aerosmith is available on June 29 nationwide for Xbox 360, PlayStation2, PLAYSTATION3, and Nintendo Wii.

- Sound decks available
- Broadcast quality footage is available for download on
http://www.Activision.com starting Friday, June 27 at 4:00 pm PT

FEED DATE: FRIDAY, JUNE 27TH, 2008
FEED TIME: 10:00 - 10:30 AM ET (FED IN ROTATION)
FEED TIME: 1:00 - 1:30 PM ET (FED IN ROTATION)
COORDINATES: C-BAND: GAL 25 (formerly IA 5) /TRANSPONDER 19 /
AUDIO 6.2 & 6.8 / DOWNLINK: 4080 (V)

FEED TIME: 3:00 - 3:15 PM ET (DEDICATED)
COORDINATES: C-BAND: AMC 3 /TRANSPONDER 3 /
AUDIO 6.2 & 6.8 / DOWNLINK: 3760 (H)

Feed includes footage Highlights from Aerosmith news conference at Times Square launch event and people playing the game for the first time

FEED TIME: 11:00 - 11:15 PM ET (DEDICATED)
COORDINATES: C-BAND: AMC 3 /TRANSPONDER 3 /
AUDIO 6.2 & 6.8 / DOWNLINK: 3760 (H)

Feed includes footage Highlights from Aerosmith news conference at Times Square launch event and people playing the game for the first time

FEED DATE: SATURDAY, JUNE 28TH, 2008
FEED TIME: 10:00- 10:15 AM ET (DEDICATED)
COORDINATES: C-BAND: AMC 3 /TRANSPONDER 3 /
AUDIO 6.2 & 6.8 / DOWNLINK: 3760 (H)

Medialink Satellite Operations Trouble Line: 212-812-7134

This story will be available on the Pathfire DMG
Under Video News Feeds at Medialink
Story Number: 06SF08-0104 Story Slug: Aerosmith Rocks Guitar Hero Pathfire Technical Support: 1-888-345-0489

This story is also available in our Medialink Digital Newsroom. Go to:
www.mediaseed.tv