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Aerosmith Launches New Guitar Hero(R): Aerosmith(R) Videogame Consumers Swarm Times Square to be the First to Play

One of America's greatest rock bands of all time,  Aerosmith -will unleash the latest Guitar Hero fan  frenzy in Times Square during the launch of their first   videogame, Guitar Hero(R): Aerosmith(R). Steven Tyler,  Joe Perry, Brad Whitford, Tom Hamilton and Joey Kramer  will unveil the game at a press conference and VIP celebration at the Hard Rock Cafe.

Hard Rock Cafe will also be transformed into a Best Buy home theater/videogame lounge where consumers will be  among the first to play the game on PLAYSTATION(R)3  before it hits store shelves on June 29.

WHERE:       Hard Rock, Times Square - Guitar Hero: Aerosmith Video
                      Game Experience and Aerosmith Press Conference

WHEN:        Friday, June 27, 2008
                     4:00pm
                  -- 2:30pm - Media check-in for Press Conference Open
                  -- 4:00pm - Aerosmith Press Conference
                  -- 4:30pm - VIP Launch Party

VISUALS:     -- Aerosmith band members speaking on stage
                      -- Guitar Hero: Aerosmith videogame demonstrations
                      -- Simultaneous screening of press conference on NASDAQ/Reuters
                          screens above Times Square

VIDEOGAME OVERVIEW:   
              Rock out to Aerosmith's greatest hits and experience
              American rock royalty's GRAMMY(R) award winning career
              with Guitar Hero: Aerosmith. The collaboration offers
              consumers an unprecedented level of access to
              Aerosmith's music catalog and an unbeatable soundtrack,
              with every Aerosmith song being a master recording.
              Guitar Hero: Aerosmith is available on June 29
              nationwide for Xbox 360, PlayStation2, PLAYSTATION3, and
              Nintendo Wii.