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PURE TO DELIVER NEW LEVEL OF EXTREME OFF-ROAD ACTION

Disney Interactive Studios Announces Development of Unique Action Sports Game to Re-Define the Genre


BURBANK, Calif. — (February 14, 2008) — Thrill seekers will be taking on skilled rivals and performing gravity-defying aerial tricks in Pure, an action sports off-road video game targeted for release in September 2008.  Disney Interactive Studios announced today the development of Pure, which will be available for the Xbox 360® video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system and Windows-based PC. 

Developed by Black Rock Studio, Disney Interactive Studios’ award-winning development studio in Brighton, England, Pure takes off-road action sports to a new level.  Featuring vertigo-inducing massive aerial jumps and spectacular airborne tricks in photo-realistic real-world locations all over the globe, Pure delivers heart-pounding experiences unique to the genre. 

“We expect Pure to set a new standard for off-road action sports that delivers adrenaline-inducing vertical experiences with spectacular aerial tricks and intense wheel-to-wheel racing,” said Craig Relyea, senior vice president of global marketing, Disney Interactive Studios.  “Pure will appeal to a wide audience based on the game’s jaw-dropping aerial tricks, breakneck racing and vast environments.”

Players start by choosing among a variety of male and female character riders.  They can then either race against deft A.I. opponents or online players (up to 16-player multiplayer) in frenetic races and freestyle competitions all over the world.

"Black Rock Studio has established itself as a leading developer of racing video games and we expect to continue that heritage with the creation of Pure, our first game since becoming part of Disney Interactive Studios," said Jason Avent, game director at Black Rock Studio.  "Pure combines the best features of both extreme sports and racing to produce an extraordinary and unique experience."

The studio continues to be advised throughout development by Wes Miller, pro rider and the founder of H-Bomb Films, known for showcasing his team’s incredible stunts.  Miller has been involved with development to assure the game adheres to the sport’s culture and authenticity but still allows creative liberties.

Black Rock Studio, formerly Climax Racing, is known as a leading developer of racing games, including its critically acclaimed work on the best-selling franchises Moto GP and ATV Offroad® Fury. The studio and its products have won or been nominated for dozens of awards, including winning four IGN “Best of Show” awards at E3 2006.

For more information, log on to www.purevideogame.com.

About Disney Interactive Studios
Disney Interactive Studios is the interactive entertainment affiliate of The Walt Disney Company (NYSE: DIS).  Disney Interactive Studios self publishes and distributes a broad portfolio of multi-platform video games and interactive entertainment worldwide.  The company also licenses properties and works directly with other interactive game publishers to bring products for all ages to market.  Disney Interactive Studios is based in Glendale, California and has five internal game development studios around the world including Avalanche Software, Fall Line Studio, Propaganda Games, Black Rock Studio and Junction Point Studios.