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The campaign will run from the launch of Spider-Man: Friend or Foe through to the end of Anti Bullying Week, starting on 19th November, and will be promoted on the Bullying UK web site, as well as in the Bullying UK newsletter and on the MySpace profile, which currently has 12,000 friends.

Inspired by Sony Pictures Entertainment’s Columbia Pictures Spider-Man movie trilogy, Spider-Man: Friend or Foe intertwines an original story that details a new chapter in the Spider-Man saga with a twist on key movie moments and villain boss battles.

The game challenges players to defeat and then join forces with notorious movie nemeses, including Doc Ock™, Green Goblin™, Venom™ and Sandman™, as they embark on a worldwide quest to overcome an evil threat. Players can even team up in two-player co-operative mode where one gamer plays as Spider-Man and the other plays as a sidekick, to deliver team combos and work together to defeat villains.

“Bullying UK is proud to be working alongside Activision, a world-renowned entertainment publisher, to highlight Spider-Man: Friend or Foe and our campaign,” commented John Carnell, Bullying UK. “Partnerships like this allow us to reach out to more young people and draw them into a world where bullying is unacceptable and with an iconic character like Spider-Man the message couldn’t be clearer.”

Spider-Man: Friend or Foe is available for the Xbox 360™ video game and entertainment system from Microsoft, the Wii™ home video game system from Nintendo, the PlayStation®2 computer entertainment system and PSP® (PlayStation® Portable) system, the Nintendo DS™ and Games for Windows PC. The game is rated “7+” (Everyone 7 and older) by the PEGI.

For more information on Spider-Man: Friend or Foe, please visit www.friendorfoegame.com.