Forum Home > Gaming Discussion > Gaming News > EA Spends 3x More On Marketing Than Development
[1]
Post Info Posted Reply

SpawnRSS
Member
Posts: 5590
EA Spends 3x More On Marketing Than Development
Posted: Aug 31, 2009, 15:52:44
Quoted Reply
G3ckoG33k writes "According to Electronic Arts officer Rich Hilleman, 'the price of producing console games has rocketed, with marketing costing up to three times more than the development of a title.'" Sounds pretty insane, but does anyone know how this compares to the film industry?

Read more of this story at Slashdot.






More...
[1]
Forum Home > Gaming Discussion > Gaming News > EA Spends 3x More On Marketing Than Development