Lemon posted this item on Oct 8, 2008
JOGO Media wins best in category for "BMW M3 challenge" at annual MIXX awards
New York, New York: – The Interactive Advertising Bureau (IAB) has presented JOGO Media with the MIXX gold award for the 2008 in-game advertising category. The award recognized the effectiveness of JOGO’s efforts in helping BMW raise awareness surrounding launch of the new
M3 Sports car. The winning effort, “BMW M3 Challenge”, is a BMW specific simulation game that was distributed through multiple channels to BMW’s target audience.
The award-winning game was first presented in the fall of 2007 together with the introduction of the new BMW M3 Coupé at the International Automobile Exhibition in Frankfurt. The game also took to the real world when BMW outfitted a new M3 with a PC engine, motion hydraulics and the actual game projected across the inside windshield.
BMW M3 Challenge was part of an international BMW campaign for the new M3, which became a runaway success with over two million users.
JOGO CEO Jay Drago states, “Winning a MIXX award is more than a testament to JOGO’s abilities; it furthers the cause of the in-game space a powerful advertising medium. We continue to be satisfied with the industry’s increasing recognition of the space, and look forward to further adoption by other major brands and media planners”
In-Game advertising works
The MIXX Award Jury includes brand managers, senior media planners and management executives from major media agencies. Their evaluations focused on the total advertising strategy, creativity and execution, media placement and integration as well as the advertising effectiveness and return on investment. Beyond the group’s recognition of the game, JOGO Media had also commissioned its own independent study to measure the effectiveness of the BMW M3 Challenge.
Independent research company, BuzzCapture recorded and analyzed over 5000 relevant posts made in popular internet channels. They found that 68% of online comments were positive. In particular, users were enthusiastic about the game play and the overall high quality of the game.
Hendrik Volp, VP Business Development, found the high brand awareness and brand rating especially interesting. “Seventy-five percent of respondents had a positive opinion of BMW. Post exposure analysis proves that the creative use of in-game advertising generates an impact that other marketing channels can only dream of.”
To preview the awards site and the MIXX game summary, visit:
http://www.mixx-expo.com/2.8/awards_gallery_2008.aspx
http://www.bmw.com/com/de/newvehicles/mseries/m3coupe/2007/experience/game/content.html
http://www.jogomedia.com/news/m3challenge/
About JOGO Media
Founded in 2006 by online advertising and technology specialists, JOGO Media is establishing itself as the premier provider of technology and marketing solutions to game publishers and brands seeking to capitalize on the rapidly growing market for in-game advertising. JOGO Media looks to further the seismic shift occurring in the market for displaying advertising away from traditional mediums to a more engaging platform, by establishing the premier technology-powered next- generation media agency for advertisers and publishers. JOGO Media provides a critical service by acting as the agency between game publishers and advertisers seeking to maximize the benefits offered by in-game advertising. Additional information is available online at www.jogomedia.com .
About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive's share of total marketing spend, and of its members' share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising.
Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.
www.iab.net.
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