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New Content Pack for Global Phenomenon Call of Duty: Black Ops To Hit in 12 Days

London, UK – June 16th, 2011 – Call of Duty®: Black Ops, the best selling game ever on the Xbox 360, is ready to blow fans away with the worldwide release of its third content pack on 28th June,: Call of Duty®: Black Ops Annihilation. Black Ops continues to draw millions of gamers online globally, logging billions of gameplay hours since its launch in November. Fueled by the breakthrough First Strike and Escalation content packs, the blockbuster title is also already the highest selling add-on content in Xbox LIVE history, according to Microsoft. In fact, more gamers play Call of Duty on Xbox LIVE than on any other platform. The newest offering, Annihilation, will launch first on Xbox LIVE and features four new multiplayer maps and a Zombie experience that's sure to keep gamers coming back for more.

"With Annihilation, Black Ops fans will get four exciting and unique multiplayer settings with Hangar 18, Drive-In, Silo and Hazard," said Treyarch Studio Head, Mark Lamia. "Players will also enjoy an all-new Zombies experience , Shangri-La, an exotic and mysterious map filled with deadly traps, dark secrets and innovative gameplay that will challenge even the most daring Zombie hunters."

Developed by Treyarch and published by Activision Publishing, Inc. (NASDAQ: ATVI), Call of Duty: Black Ops is rated PEGI 18. For additional Call of Duty® updates, visit www.callofduty.com/blackops and also via Twitter @Treyarch.

Additionally, to celebrate the upcoming release of Call of Duty®: Black Ops Annihilation, Treyarch will host a Double XP weekend beginning Friday, 1st July.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Norway, Denmark, the Netherlands, Australia, South Korea, China and the region of Taiwan. More information about Activision and its products can be found on the company's website, www.activision.com.

Call of Duty and Activision are registered trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners.

Xbox 360 is a registered trademark of the Microsoft Corporation.