SpawnPoint - Where Game Begins

LOVEFiLM Vegas Bound For Tom Clancy Tie-Up

Posted By Lemon on Apr 3, 2008

Summary : TOM CLANCY'S RAINBOW SIX® VEGAS 2 MARKS CONTINUED LINK WITH UBISOFT®

LOVEFiLM.com, the UK’s largest digital entertainment portal has once again teamed up with games producer Ubisoft to mark the launch of Tom Clancy’s Rainbow Six® Vegas 2 across PLAYSTATION®3 computer entertainment system, Xbox 360™ video game and entertainment system from Microsoft® and PC formats.

Following the hugely successful partnership late last year for the release of Assassin’s Creed™, LOVEFiLM has launched an exclusive multi layered marketing campaign for the title.

The tailored campaign sees Tom Clancy’s Rainbow Six® Vegas 2 receive placement in the weekly e-newsletter, reaching LOVEFiLM’s customer base of over 460,000 subscribers plus unique promotion across the distribution of 200,000 exclusively branded product envelopes delivered directly into customer’s homes. This direct marketing is supported with targeted online advertising across the LOVEFiLM site.

LOVEFiLM has further extended its online support of Ubisoft to run a Tom Clancy’s Rainbow Six® Vegas 2 microsite at www.lovefilm.com/micro/vegas2. Through the targeted microsite users can buy and/or rent the game and enter an exclusive competition to win a trip for two to Las Vegas. Editorial content includes the developers’ video diaries, the game trailer, plus a list of favourite films suited to the game’s main character Commander Bishop. The microsite also

showcases upcoming Ubisoft releases, with previews of titles including Haze™, Tom Clancy’s EndWar™ and Far Cry® 2 and drives users to the official Rainbow Six® Vegas 2 website through several direct links.

Dionne Georgiou, Advertising Sales Manager for LOVEFiLM said; “As LOVEFiLM becomes increasingly entertainment focused, we’re glad to offer our gaming audience not only an anticipated title in this franchise, but also deliver exclusive competitions and content alongside the usual rent or buy options. For LOVEFiLM and our ever-increasing community of users, major games releases are as important as film releases, so we’re thrilled to work with Ubisoft once more for the launch of Tom Clancy’s Rainbow Six® Vegas 2.”

Phil Brannelly, Senior Brand Manager at Ubisoft commented; “LOVEFiLM’s customer base provides an avid audience not only for fans of the Tom Clancy series, but for gamers that are looking for the best of both worlds –top class gameplay combined with seamless cinematic action.”

The deal was brokered by media planning and buying agency BJKE.